Valentino bets on a double digital show in Rome and Paris this July to present his Haute Couture collection

The big names in the current fashion scene are gradually showing how they are going to face the new challenges that the arrival of the Covid-19 has brought to our lives. Firms like Burberry and Dior have announced that they will present their Spring-Summer 2021 and Resort 2021 collections -respectively- in physical format for a select minority, but that the general follow-up will take place on digital channels. Valentino, for his part, has just announced that he will use a similar strategy (albeit with a personal touch) to present his new Haute Couture collection. The Paris Haute Couture Week will take place this year from July 6 to 8, after being rescheduled due to the pandemic, within purely digital days. Pierpaolo Piccioli, creative leader of Valentino, has not lost the opportunity to make a difference in his proposal and has announced that he has a double show planned for the occasion. This presentation will be a fusion of digital and physical and will take place in the cities of Paris and Rome. First of all, Valentino will show at the schedule established by La Fédération de la Haute Couture et de la Mode on July 8 at 6:00 p.m. to present his Fall-Winter 2020/2021 Haute Couture collection in digital format. Throughout this sample, the house will show through a video a small preview of the experience that will come just two weeks later. Secondly, the firm will travel to Rome on July 21 to carry out a new parade with a select audience in the legendary Cinecittà studios of the Eternal City. At this event, a number of Italian fashion critics will enjoy Piccioli’s designs (always following safety guidelines) while everyone else will be able to watch this show live through established digital channels. In this way, Piccioli’s idea allows the maison to stick to the new rules of the Paris Haute Couture Week calendar and unleash excitement and creativity in his own show in Rome. Last but not least, Valentino has announced that he will have the collaboration of photographer Nick Knight to develop the digital elements of the live montage that will take place in the film studios of the Italian city. Photos | Imaxtree Share Valentino bets on a double digital show in Rome and Paris this July to present his Haute Couture collection